How did the profession get to this point and what can be done about it?
Without industry agreement hiring managers will continue to emphasize domain skills over product management skills because they have never been defined and codified. Today there is still a heavy reliance on proprietary frameworks and viewpoints from single insightful individuals. Take for example product management books.
If you go to Amazon. Since a team of over 60 thought leading professionals have been working to codify a product management and marketing body of knowledge known as ProdBOK.
I have been responsible for leading this effort as Editor-in-Chief. All bodies of knowledge have two requisites to be legitimate.
Steven D. In Stock. He has co-authored a leading textbook, Product Design and Development 5th edition, , McGraw-Hill , which is used by hundreds of universities around the world. How was your experience with this page? Similarly, its purpose is not to show the reader how to do EIT work, but to show what types of work are needed in an Enterprise IT organization.
The first is they need to be sponsored by a leading professional association. The second is that BOKs need to incorporate a wide range of industry players in order to build a semblance of consensus.
Our mission is to lay down the cornerstone of the profession in an effort to support the development of an open professional standard that clarifies the language, processes, and toolsets that product managers rely upon. To achieve this objective we have recruited a wide range of industry players to contribute as both writers and reviewers. It defines the lifespan of a product from conception through retirement, breaking down this process into distinct, easy to understand phases.
It was is honor and privilege to work with some of the leading minds in product management and marketing. Now the fruits of our labor have been realized and Product Managers and Marketers have a guide. International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean Van Tyne is the author of Easy to Use 2. Your email address will not be published.
Why is this important? Previously, you would have to read through numerous books and articles to understand what constitutes product management and product marketing. Most disciplines do not have a guide, in the form of a single book, to their body of knowledge. A notable exception has been Project Management.
I was a project manager before growing into product management and I used the processes contained in the PMBOK to better manage projects. As a guide, it is not the entire body of knowledge of project management, but it is a great place to start to understand what project management is about.
The ProdBOK accomplishes something similar for people wanting to learn about the product management discipline. Over 60 product and marketing professionals contributed to the ProdBOK, helping it to be not a single view of product and product marketing management but an integration of numerous concepts and perspectives presented in a coherent manner.